Lydia Stockdale

Through Good Point PR, I work with leaders who need to say something important and want to get it right.

I support senior executives, CEOs and founders in expressing complex ideas clearly – through strategic communications, thought leadership and carefully crafted editorial work. Drawing on my background in journalism and senior communications leadership, I help shape thinking into messages and stories that resonate with colleagues, peers and stakeholders.

If you’re looking for communication that feels thoughtful, confident and genuinely reflective of what you’re trying to achieve, you’re in the right place.

About me

I’m a writer, editor and communications leader with a background in journalism and senior roles across both agency and in-house communications.

For more than 15 years, I’ve helped people tell their stories well. I began my career as an award-winning journalist, writing features and long-form pieces and learning how to listen carefully, find the heart of an idea and shape it into something clear and compelling. I went on to become Assistant Editor of Inside Housing, part of the editorial leadership of the UK’s leading housing sector publication.

That grounding still shapes how I work today. Good communication starts with listening, thinking clearly and understanding what really matters.

Since then, I’ve advised CEOs and boards, led communications teams and helped individuals and organisations find the words for what they stand for — particularly in housing, the third sector and purpose-driven organisations.

I bring agency experience from my time as PR Director at See Media, and senior in-house leadership experience as Director of Communications & External Affairs at Eastlight Community Homes, leading organisation-wide communications with residents, colleagues, communities and partners.

Today, through Good Point PR, I work with leaders and purpose-driven organisations who want to communicate with clarity and integrity.

I’m a member of the Chartered Institute of Public Relations (CIPR), a Chartered PR practitioner and an Institute of Leadership and Management (ILM)-accredited coach.

My Services

Executive narrative & vision articulation

When you know what you’re trying to do, but can’t quite put it into words in a way that others can follow.

Includes:
• Vision and narrative development
• Leadership messaging frameworks
• Strategic story development
• Organisational narrative and “North Star” messaging
• Stakeholder-aligned communication

Thought leadership & editorial content

When you have something to say, but need help shaping it into something people will actually read and respond to.

Includes:
• Thought leadership articles
• Op-eds and comment pieces
• Feature pitches
• LinkedIn long-form posts
• Ghostwriting for senior leaders
• Interviews and research to uncover ideas worth sharing

Leadership comms support

When communication starts to feel fragmented, reactive or unclear and needs to be steadied.

Includes:
• Leadership comms planning
• Internal communication for vision and strategy
• Talking points, Q&A preparation and briefing notes
• Stakeholder updates
• Speech support and scripting
• Message refinement and clarity editing

Fractional Comms Director

When you need senior thinking and direction, but not a full-time hire.

Includes:
• 1-2 days per week of dedicated support
• Strategic communications advisory
• Thought leadership planning and content creation
• Review of key materials
• Monthly planning call
• Quarterly reflection + prioritisation

Contact me